RHS Consultancy

Rellie Sernero, CPA, MBA

Nearly 12 years in accounting. He fixes the numbers, and the systems behind them.

Story

Rellie Sernero, CPA, MBA

Rellie Sernero is a Certified Public Accountant with nearly 12 years in accounting. He began in IT advisory at Reyes Tacandong & Company (RSM Philippines), then moved to the University of the East. In Caloocan he managed the Comptroller's Office. As Assistant Chief Accountant in Manila he supervised the General Accounting, Student Accounts and Payroll sections, prepared the financial statements for the Board of Trustees and the SEC, led the financial statements close process, and was the university's point person during the SGV audit.

For the last six years he has worked remotely for Curv Group, the group behind the DTC brands Statik and KeySmart. He moved from accounting manager into operations and ERP, then into finance automation. He optimized operations, cleaned up receivables and inventory for audit, and helped move the company between accounting systems, serving as NetSuite administrator and Fulfil administrator. At Curv he also learned data analytics and business intelligence reporting, AI-assisted development, and how to get the most out of AI for work efficiency, and he used them to build the tools that keep the numbers right.

Today, through RHS Consultancy, Rellie provides bookkeeping and works as a Fractional Controller for small businesses and ecommerce brands. He also helps Filipino freelancers stay compliant with the BIR, and helps teams find the gaps in their finance process, fix them, and build systems that keep them fixed.

Experience

  1. 2022 to present

    Finance & Operations Consultant, RHS Consultancy

    Bookkeeping and Fractional Controller work for small businesses and brands, plus tax for freelancers.

  2. 2026

    ERP Coordinator, Finance AI & Automation

    Curv Group (remote). Finance automation and AI-assisted development.

  3. 2024 to 2026

    Operations Engineer, ERP Coordinator

    Curv Group (remote). Operations optimization and finance systems.

  4. 2020 to 2023

    Accounting Manager

    Curv Group (remote).

  5. 2022 to 2023

    Assistant Professor (part-time)

    University of the East, Caloocan.

  6. 2016 to 2020

    Assistant Chief Accountant

    University of the East. In Caloocan: managed the Comptroller's Office. In Manila: supervised the General Accounting, Student Accounts and Payroll sections, prepared the financial statements, led the financial statements close process, and was point person for the SGV audit.

  7. 2014 to 2016

    IT Advisory Associate

    Reyes Tacandong & Company (RSM Philippines), Makati.

Education and credentials

  • Certified Public Accountant (Philippines)
  • Master in Business Administration, University of the East, 2021
  • BS Accountancy, University of the East, 2013

Skills

General ledgerMonth-end and year-end closeFinancial statementsReconciliationsInventory and COGSAccounts receivable and payableAudit supportInternal controls and SOPsSales taxNetSuite administrationFulfil administrationQuickBooksShopify and AmazonSQL, BigQuery, Looker StudioExcel and Google SheetsProcess automation and AI-assisted development

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